Founded in 1985, the Wuling Motors brand is the embodiment of the spirit of "hard work and self-improvement", and has now become one of the most valuable brands in China's automotive industry. The word and graphic trademarks of "Wuling" were awarded the "China Famous Trademark".
Wuling Motors takes "quality drives life" as its brand positioning, wholeheartedly brings quality products and warm and trustworthy services to the majority of car owners, and has become a powerful assistant and close friend of Wuling users, witnessing their struggle full of persistence, moving and joy, and also helping more and more Wuling users to embark on the road to success. [1]
SAIC-GM-Wuling Automobile Co., Ltd., officially established on November 18, 2002, is a large-scale Sino-foreign joint venture automobile company jointly established by SAIC Motor Group Co., Ltd., General Motors (China) Corporation and Liuzhou Wuling Automobile Co., Ltd., and its predecessor can be traced back to Liuzhou Power Machinery Factory, which was established in 1958. Since its establishment in 2002 [2], the company has continued to expand its scale, production and sales have continued to grow, and has developed into an international and modern micro and small automobile manufacturing enterprise.
Wuling is a registered trademark and brand of Liuzhou Wuling Automobile Co., Ltd., and this logo has been fully authorized to SAIC-GM-Wuling. Wuling is a well-known brand in China's automotive industry, and is on a par with Changan in the micro-car market. When cars enter people's lives, they bring more joy and pride to the owners. But among the Chinese people, there is a group of people who regard the seemingly inconspicuous "car" as their closest partner, and they will always sigh every time they look back. "Wuling" is one of the brands that is most integrated into the life trajectory of this group.
On May 25, 2020, at the site of the 22 million vehicles rolling off the assembly line, the Wuling brand released the global silver standard. [3]
On December 8, 2022, Wuling Motors announced that Hu Ge officially became the global spokesperson of the Wuling brand. [116]
Founded in 1996, Liuzhou Wuling Automobile Co., Ltd. (hereinafter referred to as Wuling Group, renamed Guangxi Automobile Group Co., Ltd. [94]) is a large-scale wholly state-owned enterprise authorized by the Guangxi District Government, and is one of the top 500 manufacturing enterprises and top 500 information enterprises in China.
In 2002, through asset restructuring and deepening reform, Wuling Group achieved "tripartite cooperation" with SAIC Motor and General Motors of the United States with all vehicle business, and established SAIC-GM-Wuling Automobile Co., Ltd., which promoted the rapid development of Wuling Motors during the "Tenth Five-Year Plan" period. The tripartite cooperation turns one Wuling into two Wulings - two Wulings linked by product ties, property rights ties and cultural ties.
In September 2007, Wuling Group realized a joint venture with Hong Kong Junshan Wuling Group Co., Ltd. (HK0305) with parts, engines and special vehicle business, and established a Sino-foreign joint venture "Liuzhou Wuling Automobile Industry Co., Ltd.", which is another important asset restructuring of Wuling Group following the tripartite cooperation in 2002. In 2008, Wuling Group achieved a new leap forward, and its operating performance once again set a new historical record, achieving consolidated sales revenue of 7.86 billion yuan, and Wuling Industrial Co., Ltd., a joint venture company, achieving consolidated sales revenue of 7.3 billion yuan.
Standing at a new starting point, Wuling Group will integrate Guangxi's automobile resources, accelerate the adjustment of industrial structure, accelerate the development of special vehicles, expand the development of buses, and actively explore the development of new energy vehicles; It also drives the development of parts, engines and related industries, and promotes internal industrial synergy; Promote the sustainable development of enterprises with technological innovation, product innovation and management innovation, actively expand domestic and foreign markets, form an industrial chain combining internal and external, support each other, coordinate with each other, and develop sustainably; While creating value for customers, we will realize the large-scale and intensive operation of the group, and move towards the goal of a sustainable, domestic and international automobile industry group with comprehensive competitiveness and excellent brand image.
On May 25, 2020, the global silver standard of the Wuling brand was officially released. At the same time, SAIC-GM-Wuling announced that it would become the first Chinese auto company to exceed 22 million units. At the event site of the 22 million vehicles off the assembly line and the domestic launch ceremony of Wuling Global Silver Standard, the first new car of Wuling Global Silver Standard, Victory, officially rolled off the assembly line. [3]
On June 11, 2021, the Ministry of Industry and Information Technology (MIIT) announced the licensed "Road Motor Vehicle Manufacturers and Products" (Batch 344), agreeing to establish Guangxi Automobile Group Co., Ltd., a motorcycle manufacturer, in the "Announcement" [95].
The launch of the global silver standard of the Wuling brand has become a symbol of the launch of the new journey of the global strategy of the Wuling brand, representing a key step for the brand to break through the situation and go global. Based on the important deployment of the global strategy, the Wuling brand will become the main carrier for the implementation of the global strategy and further broaden the global vision. The products under the Wuling brand will be applied to the Chinese Red Label and the Global Silver Label respectively according to different platforms to meet the needs of the world.
Company Introduction
SAIC-GM-Wuling Automobile Co., Ltd. (SGMW) is a large-scale enterprise cooperated by Shanghai Automotive Industry (Group) Corporation, General Motors Corporation of the United States and Liuzhou Wuling Automobile Co., Ltd., formerly known as Liuzhou Wuling Automobile Co., Ltd., covering an area of 790,000 square meters and employing more than 4,000 people.
The company to "make the people love the car" as the business philosophy, adhere to the simplistic, low-cost manufacturing mode, to create the most widespread people love the miniature car, the company has stamping, body, painting, assembly as the main body of the modern production pattern, mini car annual production capacity of 180,000 units, the production of Wuling cars all meet the European I emission standards, most of them meet the European II emission standards. In 2001, Wuling Motors produced and sold more than 120,000 vehicles, and its products were also exported to 22 countries and regions in Southeast Asia, the Middle East, South America, and Western Europe. The company won the title of 2000 National Advanced Enterprise for Safeguarding the Legitimate Rights and Interests of Consumers and 2001 National Customer Satisfaction Enterprise. Wuling brand series of mini cars have also won the title of "National Customer Satisfaction Product" for many times.
Under the leadership of the tripartite alliance of SAIC, General Motors and Liuzhou Wuling Automobile Co., Ltd., SGMW makes full use of the superior resources of the alliance, introduces the world's advanced business philosophy and management system, comprehensively promotes the reorganization of business processes and the integration of internal and external resources, and implements lean management in the procurement system, production system, technology development system, marketing system, human resource development system, quality assurance system, etc., and the company's management level has been greatly improved. The Wuling value chain with core competitiveness is taking shape.
SAIC-GM-Wuling Automobile Co., Ltd., officially established on November 18, 2002, is a large-scale Sino-foreign joint venture automobile company jointly established by SAIC Motor Group Co., Ltd., General Motors (China) Corporation and Liuzhou Wuling Automobile Co., Ltd., and its predecessor can be traced back to Liuzhou Power Machinery Factory, which was established in 1958. Over the decades, the company has grown in size and production volumes, gradually developing into a large, international and modern local joint venture.
SAIC-GM-Wuling has two major production and manufacturing bases in Liuzhou and Qingdao, of which the Liuzhou headquarters covers an area of 892,000 square meters, with three major manufacturing plants in the east, west and engine, and the east and west factories have modern production workshops with stamping, body, painting and assembly as the main body, fully implementing the global manufacturing management system of General Motors, forming a pattern of production of commercial vehicles and passenger cars. The engine factory has production lines such as cylinder block, cylinder head, crankshaft and final assembly, mainly producing micro and small vehicle engines, which are designed and constructed in full accordance with General Motors standards, and the engine manufacturing technology has reached the international advanced level. Qingdao branch covers an area of 461,000 square meters, with four major process production workshops of stamping, body, painting and final assembly, as well as an engine factory. In April 2008, a new plant with an annual output of 300,000 vehicles was completed and put into operation, providing strong support for the company's overall rapid development. With the ability to operate with international resources,
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